Overview
The "Web Analytics" course provides a comprehensive understanding of how to collect, measure, and analyze web data to optimize online performance. Students will learn how to use various web analytics tools and techniques to track user behavior, monitor website traffic, and evaluate the effectiveness of online marketing strategies. The course covers key concepts such as data collection methods, traffic sources, user engagement metrics, conversion tracking, and reporting. By the end of the course, participants will be able to make data-driven decisions to enhance website performance and improve user experience, ultimately driving business growth
Course Objective
The objective of the "Web Analytics" course is to equip students with the knowledge and skills required to effectively collect, analyze, and interpret web data to optimize online performance and improve decision-making. By mastering various web analytics tools and techniques, students will learn to track key metrics, understand user behavior, evaluate the success of marketing campaigns, and identify opportunities for website improvement. Ultimately, the course aims to enable students to make data-driven decisions that enhance user experience, increase conversions, and drive business growth.